In my previous blog post I described why it does make sense to advertise on social media in general (find the article here). If you decide to spend money advertising in social media you probably have the highest return on investment if you choose one (or several) of the main channels. These include Facebook, Instagram, … More Choose Your Ideal Social Media Channel
There can be various reasons driving you to think about advertising on social media. The ultimate goal is surely to grow sales but that’s applicable to advertising in general. So why should you choose social media? Social media is a very good place to grow and nurture a fan base allowing direct interaction and feedback … More Benefits of Advertising in Social Media
In my last post I promised to explain how to set up a homepage in WordPress. The good news is: it’s fairly simple! With very little money you can set up something that does look really good. This particularly applies to new starters and small businesses. You can always go more complex or more individual, … More Set up Your Own Website in WordPress
You are thinking about launching your own business. You have a very good business idea for a market niche that isn’t filled yet. Or you want to build something known and solid and you know that there is just always a need for it. Independent of what kind of business you are about to launch … More New Business Marketing: A 5 Step Plan To Reach Customers
Imagine: you are stuck in a traffic jam every day, drive to the same office address, try to focus on something important but keep being interrupted by phone calls, high noise levels and interruptions by meetings and colleagues. You end up coming in very early or leaving very late, and at the end of the … More You can be a Digital Nomad, too!
Mobile. Now. Consumers want a frictionless mobile experience. According to Google more than half of all web traffic comes from mobile devices. And this share is expected to further increase in the near future. The big picture is simple: consumers want web pages to load quickly, to look great and to function frictionless. As usual … More The Future of Marketing (Part 2 of 2)
Welcome back in a young and promising 2018! May it bring us lots of inspiring new ideas, trends and opportunities! „The only thing that is constant is change,“ was said by the Greek philosopher Heraclitus and holds very much true for Marketing. The current environment is in a state of flow and several new trends … More The Future of Marketing (Part 1 of 2)
Have you ever made a bad hire in your organisation? Or have you thought about how to avoid one? This article explains how to standardise your interview questions and refine your interview technique to make sure you do not miss good candidates that should have been hired or hire candidates that you should not.
With year end at the doorstep its time to wrap-up 2017 and look into 2018. What will be the most important topics that will accompany us in our business life throughout the next year? Artificial Intelligence and Machine Learning Artificial Intelligence (AI) software gets input and optimises itself proactively. It learns on its own. Today, … More Business Trends 2018
First of all, what is Marketing? Marketing can be defined as the the management process through which goods and services move from concept to the customer. It includes the famous four elements that surely all of you know, the 4 P’s of Marketing: product, price, promotion and place. Or more casually as one of my … More Traditional Marketing vs Digital Marketing